Midas Press Release
Date: November 2011

New Danish distributor orders multiple Midas PRO2 and PRO2C systems

Signal Audio, a new distributor for Midas and Klark Teknik products in Denmark, has placed its very first order for a large quantity of the new PRO2 and PRO2C live audio systems.

"The very competitive price of PRO2 and PRO2C has obviously created a lot of interest in itself, but the really interesting thing is that customers are now looking at Midas systems in a wider perspective," says Morten Uldbaek, sales manager, pro audio at Signal Audio. "Instead of merely focusing on a console with a snake and a stage box, there are now many networking opportunities, such as the ability to move show files between the different consoles and audio distribution in general."

The first two confirmed Danish clients for the new PRO2/PRO2Cs were Copenhagen rental company Prime, which placed its PRO2C order seconds after seeing a product demonstration at PLASA, and Sound & Light, which ordered a PRO2 and a PRO2C. Further PRO2s and PRO2Cs have gone to Nordic Rentals, Vejle Musik Teater and Soundcrew.

"We have a long term history of using Midas consoles from the XL and Heritage series," says Nordic Rentals' technical director Jens Elsborg. "Today, the majority of our work is complex and challenging. The Midas network allows us, on a scene-by-scene basis, to patch inputs and outputs from stage boxes in different locations. The possibility of patching directly from individual consoles or via laptop gives us the degree of control required to solve complex tasks. Another important feature for us is the correlation between all the Midas digital consoles. The ability to move show files from a PRO2C to an XL8 or vice versa, and run your show or build on them is unique to Midas. We can easily upgrade a console if a show requires this, just as we can do the programming on the XL8 and subsequently run our show from a PRO2C, freeing up the XL8 for its next task and making the console very cost effective. Support and learning is made much easier by the clear correlation between the different consoles. For us, Midas digital is more than consoles, snakes and boxes. It is a network system, which makes it capable of solving any given task and in the best possible sound quality."

Adds Jess Otzen, owner of Sound & Light, another long term Midas analogue user, "Our company has had its eyes on Midas digital for some time now, and the release of the PRO2/PRO2C made it clear that now is the time to add Midas digital to our existing inventory. To be able to buy a console with the sound quality of the XL8 and a feature set similar to the rest of the PRO series at low cost was a no brainer to us. And the addition of extra features like collapsed fader flip and the MCA function is fantastic.

"This purchase is a first step in building a Midas digital network, which means adding larger PRO series consoles and additional split and stage boxes. Being able to supply a complete Midas network will definitely strengthen our position in the rental market. We are still running a couple of XL4s in top condition, which means that the Midas fleet continues to grow."

Vejle Musik Teater's PRO2C joins its Midas PRO6. "Expansion with the PRO2C gives us new opportunities for monitoring, broadcasting and running shows and events," says the venue's sound engineer Peter Loevenhart Soerensen. "This is simple and flexible because of Midas' network system. For the smaller shows and events the PRO2C is perfect due to its size."

Signal Audio is owned by the Copenhagen-based Matrix Group. For more information visit www.signalaudio.dk

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Photo cap: Signal Audio's Kasper Geels (left) with Midas and Klark Teknik's Richard Ferriday

 

Further details:
James Godbehear
Midas
T:+44 (0)1562 741515
Email: james.godbehear@music-group.com

Press contact:
Caroline Moss
Caroline Moss PR Ltd
T: +44 20 8968 5597
Email: pr@carolinemoss.co.uk

ENDS

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Editors' information:

Midas live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for four decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify Midas consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.

Klark Teknik was founded in 1974 and in the years immediately following, their innovative approach to design and development allowed them to introduce some truly groundbreaking designs. Klark Teknik was responsible for one of the world's first digital delay and digital reverb units; however it was their concepts for equalisation devices that really changed the world of professional audio resulting in the DN370 and the famous DN360. Today Klark Teknik continues to bring innovation in design and dedication to engineering and sonic quality in both the analogue and digital realm of signal processing.