Midas Distributor of the Year NMK goes from strength to strength in UAE
Dubai-based NMK Electronics, Midas Distributor Of The Year and distributor of Midas and Klark Teknik products in the United Arab Emirates, has seen a surge in sales on the back of a year-long programme of training and support initiatives. This culminated in last month's bi-annual Midas Academy event held at the inaugural InfoComm Middle East and Africa (IFMEA) trade show.
NMK has long supported clients with one-to-one training and demo sessions at its headquarters or on location. But the Academy event, launched two years ago, allows for a number of pro audio professionals to compare multiple Midas offerings in one space.
"The Middle East is a unique market where there is real demand for the latest technology but a limited number of professionals with the relevant experience," explain NMK's business development manager Chicco Hiranandani. "One of our core strengths is our team of knowledgeable technical sales people, plus the only Certified Midas Digital Systems Engineer in the Middle East, to ensure our clients get the best out of these phenomenal sound systems."
This year's Midas Academy NMK present the all new PRO2 and PRO2C systems, the latest additions to the firmly-established Midas PRO Series of digital systems. NMK also demoed the top-of-the-range XL8 with its enhanced I/O capacity plus a range of Midas digital snakes and Klark Teknik DN network bridges which offer even greater flexibility of digital systems deployment. Midas VeniceF and VeniceF-16R analogue consoles were also presented.
NMK's committed and pro-active market presence, which has also included attendance at PALME and CABSAT every year since their inception, has paid dividends. Recent sales include a PRO6 which joins the XL8, Heritage 3000 and Klark Teknik equipment already on site at the Dubai International Convention and Exhibition Centre, in the Dubai World Trade Centre, which caters for events ranging from weddings to corporate conferences and concerts. PRO6s have also been delivered to Qatar's National Theatre in Doha, The Pavillion in Nicosia, Cyprus, and the Raha Theature, Abu Dhabi UAE. In the rental sector, Sound on Stage, which specialises in large concerts by leading Arabic artists, has upgraded its PRO6 to a PRO9 to benefit from the 80 channel count, courtesy of NMK's dedicated service centre.
The secret of NMK's success? "We do not see Midas products as merely an item with a margin on top," explains Hiranandani. "We admire what the name stands for in the market and we share that enthusiasm with our clients. With the new PRO2 and PRO2C systems, plus the investments made by Uli Behringer in Midas and Klark Teknik, NMK is fired up to take market share from the competition and most importantly introduce audio professionals to the legendary warm Midas sound."
Photo cap: NMK's Chicco Hiranandani (left) with Dubai World Trade Centre audio staff
Photo cap: NMK hosts a Midas Academy (Chicco Hiranandani centre)
Photo cap: Midas and Klark Teknik's Jonathan Chitty (right) presents NMK's Chicco Hiranandani with Distributor of the Year award